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• Homepage: use 2–4 focus keywords (e.g., “Certified General Appraiser New York & New Jersey”, “NY NJ property appraisals”, “certified appraiser near me NY NJ”)

• Service pages: one main service keyword + 3–6 long-tail variants (e.g., “Commercial property appraisal New Jersey” plus “multi-tenant commercial appraisal NJ”, “rush commercial appraisal NJ”)

• City/location pages: create pages for high-population areas (e.g., “Appraiser Manhattan NY”, “Appraiser Jersey City NJ”) and use the county + neighborhood variations

• Blog/FAQ: long-tail and informational queries (cost, process, FHA specifics, tax appeals)

• Resource pages: “What to expect at an appraisal”, “Appraisal for lenders vs. homeowners”, etc.

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• Homepage title (60 chars max): Certified General Appraiser — New York & New Jersey | [Business Name]

• Homepage meta description (155–160 chars): Certified general appraiser covering all of New York and New Jersey. Residential, commercial, FHA, estate, and rush appraisals. Call for same-day service.

• Service page title: Commercial Property Appraisal New Jersey — [Business Name]

• Service meta description: Commercial property appraisals across New Jersey by licensed certified general appraisers. Detailed reports for lenders, sales, and disputes.

(Keep one primary keyword near the start of the title and include a value proposition in the description.)

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• /appraisal-services-ny-nj

• /commercial-appraisal-new-jersey

• /residential-appraisal-new-york

• /fha-appraisals-ny

• /estate-appraisals-nj

(Use hyphens, not underscores or commas.)

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• Put the main keyword in the page title, H1, and first paragraph naturally.

• Use 2–3 related keywords (LSI) throughout H2s and body copy — don’t stuff.

• Add structured data (LocalBusiness, Service) and a clear NAP (name, address, phone) on each location page.

• Include city/county names in footer or sitewide location selector if you truly cover the entire states.

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• Don’t stuff dozens of comma-separated keywords into visible page text.

• Avoid creating thin pages that only target minor keywords — combine logically related towns into solid local pages.

• Don’t create duplicate pages that only change the city name without unique content.